For SOUK MTL’s 19th edition, our focus was on navigating a post-pandemic landscape by shifting the event to a new venue in the Mile-Ex neighborhood of Montreal and introducing an entry fee. Our marketing approach emphasized showcasing the venue’s beauty and uniqueness, creating new experiences with partners, and engaging our audience through captivating content. By increasing our social media presence, leveraging newsletters, and forming strategic partnerships, we generated significant interest. The event welcomed 60,000 visitors over five days, showcasing a 3.92% click-through rate (CTR) and engaging over 20 million impressions.