For Gorgeous and Beautiful Flowers, our strategy revolved around tapping into the self-gifting and flowers-for-men markets, rather than competing in the saturated buy-her-flowers segment. We redesigned the e-commerce journey and messaging to promote the idea of buying oneself flowers, introducing subscription services for regular floral deliveries. Leveraging social media, our content strategy centered on self-gifting, with additional messaging encouraging the purchase of flowers for men. The results of our Valentine’s campaign were exceptional: Overall sales reached 37K, marking a 72% year-on-year increase, and the basket size increased by 17%. Our outreach efforts garnered 56K impressions, with 82% of interactions coming from non-followers.